Where Education & Opportunity Come Together
Tether is Canada's premier cannabis budtender community and B2B engagement platform, connecting over 10,000 frontline retail professionals with industry brands through education, marketing solutions, and live events.
Our Story
Tether has been built on 10 years of experience in Canada’s cannabis industry.
Tether helps budtenders and retailers build stronger industry connections, discover new products and gain the knowledge needed to make confident recommendations. Plus drive their careers.
Tether helps cannabis brands build relationships with the retailers, buyers and budtenders who influence what sells.
We understand the realities of tight margins and limited budgets. Every event, introduction and brand touchpoint is strategically designed to create engagement, strengthen market presence and deliver measurable ROI.
From Canada’s largest cannabis companies to emerging local brands, we connect our partners with the retailers, buyers and industry leaders who can move their businesses forward.
What We Do
Hands-on product sampling, educational activations, and networking events held across Canada.
Curated events that bring brands and retail buyers together.
Strategic brand engagement, custom campaigns, and digital resources designed to connect licensed producers directly with retail influencers.
The 6th Annual B-Week is coming March 2027.
Our Impact
8k+
Community
35%
Decision-Maker
200+
Brand Partners
3M+
Annual Impressions
Meet the Team
Katie Pringle
CEO and Co-founderResponsible for business strategy, business development, and brand growth while overseeing key client relationships and industry partnerships.
Debra Dias
Manager, Partnerships and OperationsResponsible for business development, event partnerships, logistics, and administrative work.
Anita Rocha
Events & Marketing SpecialistResponsible for event promotion and supporting logistics, as well as managing Tether’s digital communications.
About OUr Founder
Katie Pringle is Canada’s leading cannabis PR expert, an award-winning entrepreneur and a trusted industry leader with more than a decade of cannabis marketing experience. Known for her sharp business sense, communications expertise and ability to turn relationships into results, she founded Tether and Marigold PR delivering strategic brand engagement, custom PR campaigns and business solutions that create measurable impact.
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Get in Touch
Whether you're a budtender looking to connect, a brand interested in partnerships, or a media outlet seeking comment — we'd love to hear from you.
General Inquiries
Partnerships & Sponsorships
Press & Media
