Case Study: Leaf Infusions Influencer Campaign

Driving Brand Visibility & Engagement in BC, Alberta & Ontario

Overview

Leaf Infusions, a BC-based cannabis manufacturer, partnered with Tether to launch three new brands across Canada. Facing a competitive market and a crowded holiday season, the goal was to increase brand visibility and product affinity through trusted voices in key markets.

Despite challenges within the digital landscape, including account deactivations due to Meta’s platform restrictions, the campaign generated impressive user engagement and quality content that resonated with LEAF’s target audience.

Objectives

Generate awareness in priority Canadian provinces
Build product credibility through Budtender voices
Drive word-of-mouth buzz ahead of holiday sales
Collect actionable insights to inform future brand development

Solution

Tether led a national influencer sampling campaign targeting Budtenders and cannabis community leaders across BC, Alberta & Ontario.

Key Components:

Curated and approved list of 20 Budtenders/influencers
Outreach messaging and participant coordination
Product drop logistics and confirmation
Post-campaign Budtender feedback surveys

The campaign focused on high-impact, authentic user-generated content (UGC) aligned with Leaf’s brand values.

Results

Awareness & Reach

Total Potential Reach: 97,900
Visibility built in key provinces: BC, Alberta & Ontario

Engagement & Brand Impact

Strengthened relationships with Budtenders, many of whom hold purchasing roles
Increased newsletter sign-ups and expanded communications reach
Boosted Budtender confidence in recommending Leaf products to consumers
Created evergreen UGC that continues driving discovery

Insight-Driven Feedback

Positive sentiment uncovered via social listening
Product insights captured through targeted Budtender surveys

Conclusion

The Leaf Infusions sampling campaign showcased the power of Budtender-led influencer marketing in cannabis. By activating credible voices in key markets, Tether helped Leaf launch new brands with trust, authenticity, and lasting industry relationships that continue to deliver value.

“Our influencer partners delivered engaging, on-brand content that kept LEAF visible in key markets and sustained strong momentum throughout the campaign. The quality of posts and conversations proved that the strategy is working, even in a tough digital environment.” - Katie Pringle, Tether Founder.