Custom Campaign: Kinloch Wellness x Tether

Bringing Wellness to the Forefront—One Mother’s Day at a Time

In the lead-up to Mother’s Day 2024, Kinloch Wellness, a Canadian company known for its science-backed, natural wellness solutions, set out to do more than just sell products—they aimed to make meaningful connections. With CBD, rare cannabinoids, and custom terpene blends at the core of their formulations, Kinloch wanted to elevate everyday self-care routines and expand their presence across Canada in a bold, memorable way.

That’s where Tether came in.

With a strong foundation in B2B strategy and deep ties to the cannabis retail community, Tether partnered with Kinloch Wellness to execute a targeted campaign that connected Budtenders, retailers, and industry influencers with Kinloch’s mission—just in time for Mother’s Day.

A Creative, Multi-Channel Approach

At the heart of the campaign was Kinloch’s playful and heartfelt message:
“WE WANT YOUR MOM… to feel better. To rest better. To live better.”

Together, Tether and Kinloch launched a multi-pronged campaign that combined direct mail, influencer outreach, and strategic content marketing to amplify this message across Canada.

Direct Mail That Delivers

Over 200 stores received exclusive “WE WANT YOUR MOM” kits, featuring:

• Product samples

• A branded spa kit and t-shirt

• A custom postcard with a clear call-to-action

These kits were designed not just to showcase Kinloch’s offerings but to foster genuine connections with retail teams—giving them a firsthand experience of the brand’s wellness-driven mission.

Influencer & Industry Engagement

Tether engaged 20 well-known Canadian Budtenders and cannabis influencers to join the campaign. Each received a custom kit and shared their experiences on social media, sparking authentic conversations and extending the campaign’s reach through trusted voices in the community.

Content That Converts

Tether also supported the campaign with tailored B2B content across newsletters, Instagram, and a dedicated e-blast to thousands of industry contacts. This cohesive content strategy kept Kinloch’s messaging consistent and top-of-mind.

A lead generation funnel allowed retailers and Budtenders to request samples and t-shirts—boosting campaign engagement while introducing Kinloch to new audiences across the country.

Impact & Outcomes

The campaign exceeded expectations across the board:

• 55,417 total potential reach—more than double the original target

• 13 pieces of user-generated content from influencers, reaching 50,698 followers

• 90+ conversions through lead forms requesting samples and swag

• Strengthened connections with over 200 retailers nationwide
  

A Stronger Wellness Community—Together

This partnership was about more than numbers—it was about building real relationships. Through thoughtful strategy, creativity, and shared values, Kinloch Wellness and Tether were able to celebrate self-care, spark joy, and make a lasting impression in a crowded market.

Interested in partnering with Tether to grow your brand’s reach and impact?
Let’s talk.