Results: Tether’s 4th Annual Budtender Appreciation Week 2025
Celebrating Community, Driving Impact
March 24–30, 2025 | Nationwide
This spring, Tether hosted its fourth annual Budtender Appreciation Week (B-Week), creating impactful opportunities for brand visibility, education, and retailer engagement across Canada. More than just a celebration, B-Week 2025 delivered measurable value for participating brands through Budtender engagement and national reach.
A Week of Recognition, Education & Real Connection
From London to Vancouver and across digital platforms, Budtenders were at the heart of this week packed with community-building events, brand activations, and retail-first energy.
B-Week 2025 Event Highlights
Virtual SESH (March 24):
75+ Budtenders joined Tether’s SESH from across Canada to engage with brands, gain valuable education, and build their professional networks.
In-Person Sampling Events:
Calgary (March 25)
London (March 26)
Vancouver (March 27)
These events were vibrant, hands-on experiences featuring brand booths, product discovery, and industry networking.
Retail Store Visits (All March):
Tether team members visited retail stores in BC, Alberta, and Ontario, delivering surprise gift drops and strengthening relationships with frontline cannabis staff.
The Results Are In: Budtender Engagement Soars
The 2025 B-Week Wrap Report shows clear indicators of success across engagement, activation, and media exposure.
By the Numbers
175+ brands activated across national and regional events
Locations sold out for in-person activations
RSVP & Attendance Breakdown
Calgary – 202 RSVPs | 115 Budtenders | 30% buyers
London – 275 RSVPs | 184 Budtenders | 50% buyers
Vancouver – 156 RSVPs | 109 Budtenders | 40% buyers
Coverage & Community Reach
315+ UGC posts
125K+ impressions
Media Highlights
Tether's story resonated across Canadian media:
Powered by Collaboration: Brands & Budtenders in Sync
With support from 175+ cannabis brands, B-Week continues to demonstrate that Budtenders are the most influential voices to consumers. Through unique activations, education, and product experiences, brands built deeper connections with their most trusted ambassadors.
"Supporting and engaging passionate Budtenders is the only path to building a strong customer base for cannabis brands in Canada,” says Tanner Stewart, CEO of Stewart Farms, Tether’s B-Week VIP Wellness Partner. “Partnering with Tether has allowed Stewart Farms to focus on what matters most—equipping Budtenders with the knowledge and experience they need to confidently recommend our products."
Building for the Future
Tether’s investment in Budtenders goes far beyond a single week. With over 5,500 Budtenders engaged across Canada and a growing ecosystem of retail partners, educators, and brands, B-Week is part of a larger vision: Empowering the frontline and elevating the retail experience from the inside out. The data is clear: when Budtenders are supported, the entire cannabis value chain thrives.
Get Involved
Whether you're a Budtender, brand, or industry partner, there are many ways to connect with the Tether community:
Tickets & Future Events: tetherbuds.com/events
Media Inquiries: Mackenzie Bentley – mbentley@marigoldpr.com
Brand Partnerships: Debra Dias – ddias@marigoldpr.com
B-Week 2025 was a movement. With unmatched participation, growing brand alignment, and Budtenders at the center, Tether continues to lead the way in Budtender engagement.
The 5th Annual B-Week Returns March 23-29, 2026!
