Case Study: Tether’s Virtual Sesh
Connecting Budtenders & Retailers Across Canada
Overview
Tether’s Virtual Sesh proves to be a powerful initiative that connects Budtenders across Canada, offering an engaging platform for education, relationship-building, and brand exposure. The virtual activation is designed to deepen connections with frontline retail professionals while giving participating cannabis brands multiple meaningful touchpoints with their key audience.
Campaign Highlights
A four-week digital promotional campaign across Tether’s owned channels effectively drives engagement and RSVPs, amplifies brand awareness, and generates excitement within the retail community. The Virtual Sesh was also live-streamed at an Open Sesh in Welland, Ontario—extending its reach and enhancing visibility.
Budtenders from 24 cities and 39 unique retail locations across Canada participated, making this a high-impact activation with lasting value.
By the Numbers
Attendance Overview
Audience: 89 Attendees
Unique Retailers Represented: 39
Cities Across Canada Represented: 24
Marketing Performance
Email Marketing
Total Emails Sent: 24,245
Average Open Rate: 36.1%
Newsletter Subscribers: 3,300+
Social Media Impact
Impressions: 38,085
Total Social Media Posts: 10+
Total Engagements: 7,700+
Conclusion
Tether’s Virtual Sesh events demonstrate how a well-orchestrated digital event can drive engagement and community building within a niche audience. By leveraging a blend of email marketing, social media, live streaming, and user-generated content, the campaign not only brought together Budtenders from across the country but also delivered significant value to participating brands.
This initiative highlighted Tether’s ability to create immersive and authentic experiences—solidifying its role as a leading connector in the Canadian cannabis retail space.
