Sip into Summer: How Green Monké is Redefining Happy Hour
A shift is happening. The sober curious movement is more prevalent than ever, with 1 out of 5 Canadians avoiding alcohol to stay healthy. Toxic patterns are being broken, especially among younger generations. A Leger survey reports 22% of Gen Zers (ages 18-27) have never had alcohol, compared to just 12% of Millennials. Meanwhile, 29% are actively reducing intake.
As we rethink how we relax, connect, and celebrate, a new kind of drink is stepping into the spotlight: THC-infused beverages. Green Monké is redefining “happy hour” with health-conscious ingredients, cocktail-inspired flavours, and balanced effects through the use of cannabinoids.
The Rise of Sober-Curious Socializing
Abstaining doesn’t mean missing out. As more people turn to cannabis-infused beverages as a wellness-forward substitute for socializing, Green Monké taps into this cultural shift by offering ready-to-drink, balanced beverages that keep community and conversation alive.
The cannabis-beverage market in Canada hit roughly $75 million in 2023, with Ontario alone accounting for nearly half. From backyard BBQs to music festivals and beach days, infused beverages are quickly becoming the drink of choice for intentional consumers.
Why We’re Choosing THC Over Tequila
Using precise ratios and quality-first flavour design, Green Monké challenges four key misconceptions:
1. “Cannabis drinks taste bad.”
Not here. Green Monké is known for its great taste and unique flavours like Tropical Citrus, Orange Passionfruit, and Mango Guava. Named California's Best Tasting THC Drink by the Daily Dot.
2. “They won’t get you high.”
With expertly calibrated 2:1 THC:CBD blends, these drinks deliver a reliably pleasant buzz with onset in ~15 minutes.
3. “Cannabis drinks are inconsistent.”
These are RTD (ready-to-drink) beverages, meaning every can is precisely dosed with the mg of THC and CBD on the label.
4. “They’re just water with cannabinoids.”
Green Monké tastes like full-sugar cocktails, but at 5 grams of sugar and 25 calories per 12-oz can. Plus, they’re gluten-free, vegan, and alcohol-free. Guilt-free yet fun.
Take Paloma Kiss, for example: a modern twist on the traditional cocktail, featuring bright grapefruit, a splash of lime, and a perfectly balanced blend of THC and CBD. It’s light, zesty, sugar-free, sweetened with erythritol and stevia, designed for a smooth, social buzz - and actually tastes like tequila!
Community at the Core
Born in the solitude of the 2020 pandemic, Green Monké exists to reconnect and uplift. 1% of gross profits go to mental wellness charities fighting loneliness and isolation, reinforcing the belief that feeling good is about both “what’s in your cup” and who’s in your corner. This summer, they’re working with The 519, a charitable organization committed to the health, happiness and full participation of the 2SLGBTQ+ communities. This summer, Green Monké is supporting The 519 in Toronto to help LGBTQIA+ newcomers to Canada find community and connection.
Ready to Sip Smarter?
Whether you're experimenting with cannabis categories, sober-curious or embracing a California sober lifestyle, this is your go-to happy hour companion.
With a high-gloss can, white recyclable top, and flavour-coded colours, Green Monké is designed to be approachable (especially for cannabis newbies!).
Join the movement by signing up for Monké mail. Plus, follow @greenmonkecan to stay up to date on the latest happy hour tips and tricks.
